$250,000 in 16 Months

Goals

At the end of the Quarter Million Dollar Program, Johanna’s goals are to:

Background

To develop the practice, Johanna had been using BNI, Chamber of Commerce and referral marketing to generate new leads. And while her close ratio was extremely high, the flow of leads was insufficient to meet her business goals.

To ramp up her marketing, Johanna initially attended BYF’s workshop in Denver (2008) and was very impressed with the marketing system and the work/life balance that BYF advocates. Later that same year, Johanna attended the Dallas workshop with her partner for a refresher and ultimately decided to enroll in the Quarter Million Dollar Program.

Results

“Despite a terrible economy, we have managed to acquire $250,000 in new business over sixteen months. We have been very impressed with BYF’s lead generating capabilities. So much so that we slowed down our marketing and are now focusing on improving our work flow and developing some niches,” according to Johanna.

For me, the BYF Quarter Million Dollar Program has been so much better than acquiring a practice because it provides us with a framework for growing the practice but does not take me away from my core strengths. Also, building a practice using this marketing system enables us to be more selective about which clients we attract and our retention rate will be dramatically longer than acquiring someone else’s practice.

For the second year, “our focus is on efficiency and developing some niches so the quality of our practice will meet my expectations. I would highly recommend this program for accountants who are looking to accelerate their growth and develop a high quality practice. By partnering with BYF, our practice has grown much faster than we ever anticipated. I highly recommend BYF’s marketing and practice management systems,” said Johanna.