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Email Newsletters - Personalized or Totally Canned?

Email Newsletters - Personalized or Totally Canned?

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by Hugh Duffy

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Email Newsletters - Personalized or Totally Canned?

When it comes to email newsletter marketing, is your email newsletter totally canned or is it personalized to your local marketplace? In other words, do you think a newsletter that is customized to your local market and clearly comes from you is more effective than a canned email newsletter that is the exact same newsletter used by thousands of accounting firms around the United States and has virtually no personalization? Yes, I totally understand that the canned version saves you time.

Before you answer, let's look at a few analogies. When you receive a mass-mailed direct mail letter, can you tell immediately? When you receive a robot call, can you tell? When you receive an email newsletter from a local business, can you tell by its distinctive personality and humor? If so, then why are many accountants using canned email newsletter for such a personalized service?

A personalized, local email newsletter is easy to see and connects with clients and prospects. And, it's an efficient way to guide your clients on what they should be doing to make your practice more smoothly (aka - making your life easier).

Learn more from a recent webinar taught on Email Newsletters to our Build Your Firm website clients:

Be authentic. Be local. Be organic. Stay away from canned email newsletters that are used by thousands of accounting firms.

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Hugh Duffy, BYF CEO and Co-Founder

Hugh is the consummate marketing coach for accountants and takes pride in the impact that it has on their practice, and lives. Hugh has more than thirty years of marketing experience. Since 2003, he has been teaching accountants on how to improve their marketing and make more money from their accounting practice.