Leverage the power of our expertise with online advertising for accountants. We manage thousands of ad campaigns so we continuously collect data on the best performing keywords, ad content, and campaign structure.
Google Ads, Facebook and Instagram Advertising Management
For accountants who want to accelerate internet leads, Build Your Firm provides Google Ads Pay Per Click (PPC) and Facebook & Instagram advertising campaign management and retargeting advertising services.
The first step, PPC advertising, is designed to drive traffic to your website. The second step, retargeting advertising (optional), reminds recent website visitors about your firm by displaying ads as they browse the internet. The goal is to pull them back to your website later in the decision making process when they're ready to act.
Build Your Firm is an official Google Partner, which means we meet rigorous requirements and demonstrate a high level of knowledge, skill and expertise in managing Google Ads. Our Google Ads certified staff continuously receives training, support, and insights that keep their skills sharp and help drive the success of our clients.
Before you get too excited, we only manage online ad campaigns for BYF website customers. Please visit our accounting website design page for more information.
Benefits of Google Ads PPC and Retargeting Advertising
Google online advertising promotes your firm by showing your ads to the right people, in the right place, and at the right time. Your ads will be shown to the people who are most likely to be interested in your accounting services, while filtering out the people who aren't.
A Google Ads PPC and Retargeting Campaign Will:
- Target people in a selected geographic location.
- Use keywords (words and phrases) relevant to your services.
- Enable control of your daily or monthly budget.
- Increase online presence and drive traffic to your website.
- Reach potential clients as they use multiple devices.
- Provide valuable data and measurables.
Google Ads PPC Advertising
Google Ads PPC advertising provides premium placement towards the top of search engine results pages (SERPS) for targeted keywords in your local geographic market. These targeted keywords are what prospects type into search engines when searching for local accounting firms.
PPC advertising enables accountants to secure top placement in SERPS much faster than organic search engine optimization. Typically, PPC campaigns will be up and running in 2-3 days, while organic search engine optimization can take several months or longer depending on the size of your market.
Build Your Firm has provided PPC campaign management services to accountants for over ten years, long before all of the other accounting website providers. Our keyword research, ad copy testing, and keeping close tabs on constant changes to Google's ad platform, result in a higher ROI, and save you tons of time and aggravation. Best of all, we deliver best-in-class service at a fraction of the price of other internet marketing companies.
Google advertising is an additional monthly fee plus click fees. Call 888-999-9800 ext. 156 and speak with Nita Sabo for a quote.
Google Ads Retargeting Advertising (Optional)
Retargeting is online display advertising that keeps your brand in front of people AFTER they visit your website. This strategy seeks to bring prospects back to your website again, recognizing that they may not engage on their first visit to your website.
Retargeting advertising is effective because it keeps your brand name in front of prospects who are shopping for accounting services, and brings “window shoppers” back when they are ready to engage. Retargeting advertising is only available for BYF clients running an active Pay-Per-Click campaign (additional monthly fee).
Facebook and Instagram Advertising
For accountants who want to break into social media advertising and diversify their digital marketing strategy, Build Your Firm provides Facebook Advertising campaign management. In a nutshell, Facebook helps your business find prospective customers, while PPC advertising helps prospective customers find your business.
Benefits of Facebook Advertising
Facebook advertising is a cost-effective way to promote your accounting practice with superior targeting capabilities. We'll help you define your core audience and set the rules for where your ads are delivered based on location, demographics, job titles, interests, income, and more.
- Micro-target your exact audience
- Tailor ad creative to defined objectives
- Reach more people than organic posts
- Remarket to people who visit your website
- Spend less than traditional PPC advertising
- Increase brand awareness and website traffic
Facebook and Instagram advertising are an additional monthly fee plus click fees. Call 888-999-9800 ext. 156 and speak with Nita Sabo for a quote.
Facebook Advertising provides the opportunity to use persuasive or interesting imagery and videos to attract and engage target audiences. When creating imagery for your ad, BYF is up to speed with, and strictly adheres to the Facebook Ads Guide.
Facebook advertising displays your ads in the News Feed on desktop and mobile, and in the right column of Facebook on desktop. Using audience segmentation, Facebook only displays your ads to people who belong to the demographics defined during your initial consultation with your Build Your Firm Facebook advertising account manager. Most importantly, your Facebook ad will include a "call-to-action" button, driving traffic directly to a selected landing page on your website. Here's what Facebook advertising can do for you:
- Increase awareness of your firm and service offerings
- Increase awareness of your firm and service offerings
- Support a new service offering or specialty type of service
- Demographic targeting research and development
- Reach prospective clients at every stage of the decision-making process