You have probably heard the term Content Marketing before. As marketing trends have shifted to inbound marketing tactics, and more and more businesses turn to the internet to generate new, high-quality leads... Read More
With our Content Marketing in a Box program, we'll help you get reviews on Google and Yelp, improve your firm's reputation with social media, increase your flow of leads, and more. The best part is, we do all of the hard work for you!
What is Content Marketing?
Content marketing is strategy focused on distributing valuable online content that draws prospective clients to your accounting practice.
Join our webinar "Content Marketing for Accountants". Here's what you'll discover:
- How content marketing helps drive high-quality leads
- 5 key elements to a successful content marketing program
- Pros and cons of DIY vs. outsourcing content marketing
- How potential clients are finding accounting services online
Benefits of Social Media Marketing For Accountants
Effective content marketing will improve your online reputation and bring in more leads. It will also:
- Increase visibility to your target audience
- Outsource your social media and blog duties to a professional
- Increase your online reviews and build a positive online reputation
- Improve SEO ranking and website traffic
- Inbound marketing and lead generation
- Build trust, authority, and position you as an expert in your field
What Comes With Content Marketing in a Box
To carry out your content marketing plan, you'll be assigned your own one-on-one Build Your Firm team member. This person will act as your point of contact for any questions you may have and will tackle all your monthly content marketing tasks which include:
Social Media for Accountants
The way people communicate has changed and conversations and buying decisions happen online and on social media. You probably know that social media is important for your accounting practice, but you might be hesitant and not know what to do or how to begin. That's why our Content Marketing in a Box program gets these important social media tasks done for you and gives you more time to focus on your day-to-day business goals and challenges.
We'll post to your social media multiple times a month. We'll also install a blog on your website and will regularly post articles there as well.
Local Listings and Online Reviews
We'll get your local information consistent across the web. This includes verifying and optimizing your listing on Google Business and Yelp, as well as distributing your business info to all the major Local Listing databases.
Did you know that online searchers trust online reviews as if they were a referral from a friend or family member? That's why our Content Marketing in a Box program has a strong focus on helping you establish online reviews to build your credibility and trust with potential clients. Your reputation is a strong factor in the process of obtaining new leads for your business. Let us help you streamline the process of getting reviews to create a strong online reputation for your business.
Email Newsletter Management, Lead Magnet, and More
Stay in touch with clients and prospects. We'll set up an email newsletter to deliver the latest tax news and small business articles to your contacts. Your newsletter will remind prospective clients about your firm and will reinforce the good relationship you already have with your clients.
Motivate prospects to reach out with a lead magnet. To help entice prospective clients to contact you, we'll put an informative free download together and advertise it on your website with eye-catching graphics. To get the download, business owners must complete the free consultation form, giving you a new lead.
Marketing Designed for Accountants
At Build Your Firm, we know accountants. We've been working exclusively in the accounting industry since 2003. Not only do we do your social media and newsletter posts, we actually coach you on all the internet presence your company needs such as local listings and client reviews. Our program gives your accounting practice the best internet presence you will find. Let us take this off your hands!
To learn more about our unique content marketing program for accountants, contact Nita Sabo at 888-999-9800 ext. 156.
David Huff, CPA
The Results? More Leads
"Taking advantage of Build Your Firm’s Content Marketing in a Box program was absolutely one of the best business decisions I have ever made for my practice! It’s really helpful to know that, on a regular basis each month, timely and well-written posts will be automatically going up on my practice’s social media pages, along with a monthly newsletter that is e-mailed to all my clients. This is a valuable marketing tool that I wouldn’t have the time to manage consistently on my own.
Another feature that has been explosively positive for my practice is the assistance Build Your Firm has provided with online reviews. I can’t say enough good things about this; the first campaign, with a small segment of my practice, garnered 15 excellent Google reviews. Shortly after they went up, I received a call from a different prospective client, each of four days in a row, and they all mentioned they were calling because they had seen the reviews.
The service and support BYF provides is top-notch and, for me, their Content Marketing in a Box program has been a game changer!"
Content Marketing Blog Articles
Taking the time to get reviews online is extremely important. More the 90% of potential clients read reviews before visiting a business or calling their office. Reading reviews helps... Read More
When marketing your firm, you likely have a sales funnel in process. This is a simple series of steps that prospective clients move through when going from... Read More