The Outsourced Marketing Program enables accountants to steadily grow their practice, acquire higher quality clients, and focus on what they do best.
What is the Outsourced Marketing Program?
The Outsourced Marketing Program is a comprehensive practice development system providing the structure, training, and support for obtaining new business in a controlled manner. This proven program is half the price of buying an existing practice and provides years of steady growth. And because our system is sustainable and makes sense, many accountants have been working with us for 5-10+ years!
This program requires a 3-year partnership and works for accounting firms located in select marketplaces, and are adequately financed to invest in their practice. Complete our online application, or call our offices 888-999-9800 ext. 156 and speak with Nita Sabo.
Join our webinar "Outsourced Marketing for Accountants". Here's what you'll walk away with:
- How outsourced marketing attracts high-quality clients
- Core components of a successful accounting marketing plan
- Benefits of building your practice vs. buying a practice
- The secrets to developing lucrative niche markets
Benefits of Outsourced Marketing For Accountants
When you outsource your marketing to Build Your Firm, we manage the marketing and lead generation for your practice. The Outsourced Marketing Program will also:
- Attract higher quality business clients
- Grow your practice while minimizing staff and overhead
- Generate $150k-$300k in new business over three years
- Develop lucrative niche markets
- Allow you to focus on servicing your clients
Find out what accountants are saying about the Outsourced Marketing Program.
Fresno, CA CPA
Columbus, OH CPA
Kissimmee, FL CPA
Build vs. Buy?
So why should you consider building your firm over buying someone else's practice? If you want immediacy, then buying a practice will provide you with an instant infusion of clients. However, the price of acquisition is substantially higher, while the quality of clients and the overall practice is typically lower. Often overlooked, is the added ongoing administrative burdens and costs of transitioning someone else's practice to you.
Many prospective buyers have a false sense of security associated with buying another person's practice. Often, accountants who sell their practice tend to have older clients that are closer to retirement, which means you will retain them as a business client for fewer years. Plus those clients are loyal to the seller, not you, further decreasing retention.
The bottom line? Partners in the Outsourced Marketing Program typically generate $150K to $300k in new business over three years at half the price of acquiring an existing practice.
What comes with the Outsourced Marketing Program?
To put your outsourced marketing program into action, you'll have a team of seasoned marketing professionals working on your business. Your team will consist of a main point of contact, as well as a marketing strategist, and web developer/SEO expert. We'll oversee all of your outsourced marketing tasks which include:
Custom Marketing Plan
We'll engineer a custom marketing plan designed to increase your online presence and drive new business to your firm. We'll work with you to customize the target goals based on:
- practice dynamics
- type of clients desired
- geographical location
We’ll develop marketing strategies specific to your practice and modify the plan each year as your practice develops. Each marketing plan is customized around your local market and type of practice. Gradually, your niches will start to materialize, it will be easier for you to pass on prospects that don’t fit your practice and your practice will become easier to scale up.
With nearly two decades of accounting marketing expertise on your side, you'll lower your risk of failure, realize higher hourly fees (above $200 per hour), and learn to operate your practice with less stress. Put us on the job, and we'll get to work on building your firm.
Our education programs are designed to help you manage your practice at higher profit margins, realize higher fees, and operate with less stress, allowing you to live life on your own terms.
The Outsourced Marketing Program includes three educational training modules:
What Does it Cost?
In order to be successful, our program requires the correct mindset. There are no shortcuts to building a firm. It requires commitment, organization and an investment in yourself. The payback is huge:
- You own a practice at 50% of the cost to acquire a like-sized practice
- Your clients are molded to fit your style, creating large efficiencies and longer retention rates.
- The quality of the practice, clients, and your lifestyle can be far superior.
- Your practice will command a higher sales multiple because your profit margins are higher than most accounting firms.
Outsourced Marketing Program Highlights
We'll build a customized program that's based on your local market and accounting skills to create a steady flow of leads so you have an optimum accounting practice.Read More FREE Webinar
You'll receive training and coaching on practice management to help you improve profit margins and selling/closing so you can prove your firm's value.Read More FREE Information Kit
Our team provides the structure and support for acquiring new business in a controlled manner over three years (typically $150,000 to $300,000).Read More Apply Now
Build Your Firm Reviews
"BYF delivers on what they promise. The quality of our leads has improved immensely and the growth rate of my practice has surpassed my expectations. I trust BYF explicitly."
Thomas Brown CPA PC
"They are easy to work with and our pipeline of potential new clients stays full. They've delivered more than they promised when I signed with them. I highly recommend Build Your Firm!"
Sexton & Schnoll
"We have been using Build Your Firm now for 12 years for our accounting firm marketing needs and have experienced consistent growth and received valued guidance from them."
Thomas J. Palm Jr.
Thomas J. Palm, PA
Online Reputation Management
Become known as the best accounting firm in town. This includes verifying and optimizing your listings on Google Business and Yelp, as well as distributing your business info to all the major local listing databases.
Did you know that online searches trust online reviews as if they were a referral from a friend or family member? That's why our Outsourced Marketing Program has a strong focus on helping you establish online reviews to build your credibility and trust with potential clients. Your reputation is a key factor in the process of obtaining new leads for your business. Let BYF help you streamline the process of getting reviews to build a solid online reputation for your business.